Saturday, February 20, 2016

Regional broadcaster continues rapid expansion

Bradford, PA - Colonial Media and Entertainment is pleased to announce it has signed a definitive Option to acquire the assets of WFAY and WFBX in the Fayetteville, NC, market (Nielsen #129) and WMIR in the Myrtle Beach, SC, market (Nielsen #147). Regional News Network of Wellsville, which currently provides broadcast news services for Colonial's New York and Pennsylvania markets, has been tapped to produce news for the new markets as well.
In Fayetteville, Colonial will operate ESPN Fayetteville, which will be heard on AM1230 & 100.1FM in Fayetteville and on AM1450 and 92.5FM at nearby Fort Bragg, the home of America’s Special Forces and the famed 82nd Airborne Division.  In Myrtle Beach, Colonial will operate gospel-formatted WMIR, heard on 6500watt AM1200 and coming soon to 95.5FM and 103.5FM all along the Grand Strand.  All FM signals are pending FCC approval under the AM Revitalization Plan.
Colonial Media + Entertainment Chairman/CEO Jeff Andrulonis says he is thrilled to be adding these markets.  “Myrtle Beach’s growth is just incredible—and we’re looking forward to working with Reggie Dyson, the Station Manager at WMIR, and his team to continue to serve the community.  And I’m truly excited to be coming back to WFAY and Fayetteville to partner up with David Ross, the Station Manager for ESPN-Fayetteville, and his team.  WFAY was WFAI when I purchased the station back in 1995.  When I sold WFAY in 2006, I continued to stay in touch with many friends in the Fayetteville area.  Now I’m honored to be able to come back to a station with such a long and distinguished history of service to Fayetteville and Fort Bragg as WFAY.”  WFAY first went on the air in 1947, right after World War II. 
Andrulonis says he is looking forward to working with the existing staffs in both Fayetteville and Myrtle Beach.  “We don’t have to change a thing.  Both of these formats are ideally suited to the markets they serve.  And when we put these formats on FM—it gives us beachfront property in both markets.”
Colonial will begin operating the stations under a Local Marketing Agreement on March 1, 2016.  A sales price has not been released.  When all transactions are completed, Colonial will operate 18 stations (4 AM/14 FM) in five markets over four states. 
Colonial Media + Entertainment Chairman/CEO Jeff Andrulonis is a well-known local entrepreneur with interests including real estate, broadcasting, and retail. Andrulonis owns Colonial Media + Entertainment, which is an integrated marketing organization that specializes in marketing and promotions for local businesses. With Radio stations, numerous websites and social media, event marketing opportunities, and even full ad agency consulting, Colonial Media + Entertainment can help local businesses craft an engaging message and then powerfully deliver that message over the numerous megaphones of the Company.
Colonial’s Radio Group is slated to operate 18 Radio stations (4 AM/14 FM) in five markets over four states.  In the Carolinas, the Company’s offerings include ESPN Radio (Sports) in Fayetteville and Fort Bragg, North Carolina, and Rejoice FM (Gospel) in Myrtle Beach, South Carolina.  In Greensburg/Latrobe, PA, the Company airs Mountain @ 98.7FM + AM910 (Adult Hits).  Colonial’s Quaker State Broadcasting division is based in Bradford, Pennsylvania, and includes Bob 103.9 (Country), Mountain @ 106.3 (Adult Hits, and simulcasts of V96.7 on both 95.3FM and 99.3FM (Hot AC).  The Company’s Olean Radio Group division is based in Olean, New York, and includes Mountain @ 98.7 (Adult Hits), V96.7 (Hot AC), and NewsRadio 99.1 WVTT (News/Talk). 
Colonial’s Sports Marketing division offers the opportunity for local businesses to partner with NASCAR, New York Yankees, Pittsburgh Penguins, Penn State Nittany Lions, East Carolina Pirates, Notre Dame Fighting Irish, and numerous high school teams.
Colonial’s event marketing opportunities include the Olean Fourth of July Fireworks, the largest in the market; and the Olean Bridal Expo, the oldest and largest bridal fair in the market.
Colonial’s ad agency consulting is performed via Colonial Media Strategies, a full-service ad agency providing services to clients in the medical/dental, power equipment, and home improvement categories, among others.
More information is available by going online to