Wednesday, April 6, 2016

Regional Radio: Colonial adds another station in Myrtle Beach

BRADFORD, PENNA. (April 6, 2016) -- Colonial Media and Entertainment is pleased to announce it has signed a definitive Asset Purchase Agreement to acquire the assets of WNMB in the Myrtle Beach, SC, market (Nielsen #147). WNMB AM900, licensed to North Myrtle Beach, has aired Beach and Oldies music for the North Myrtle Beach area since 1981, billing itself as “Wonderful North Myrtle Beach.” But the station recently fell on hard times and lost its tower site. Colonial Media + Entertainment Chairman/CEO Jeff Andrulonis says he is happy to be involved with the “rescue” of an AM signal. “WNMB went off the air last November after its tower site, which was located behind Barefoot Landing, was sold to developers following the 2012 death of long-time WNMB owner Bill Norman. I’m a radio entrepreneur and I’ve built both AMs and FMs from the ground up. Now I’m facing a race against the clock to try to get AM900 back on the air.” The station faces an automatic license deletion from the Federal Communications Commission if it remains off-air for twelve consecutive months. In Myrtle Beach, Colonial already operates gospel-formatted WMIR, heard on 6500watt AM1200 and coming soon to 95.5FM and 103.5FM all along the Grand Strand. A sales price for WNMB has not been released. When all contemplated transactions are completed, Colonial will operate 17 stations (5 AM/12 FM + 8 HD Radio simulcasts) in five markets over four states.
Colonial Media + Entertainment Chairman/CEO Jeff Andrulonis is a well-known local entrepreneur with interests including real estate, broadcasting, and retail. Andrulonis owns Colonial Media + Entertainment, which is an integrated marketing organizationthat specializes in marketing and promotions for local businesses. With Radio stations, numerous websites and social media, event marketing opportunities, and even full ad agency consulting, Colonial Media + Entertainment can help local businesses craft an engaging message and then powerfully deliver that message over the numerous megaphones of the Company. Colonial’s Radio Group is slated to operate 17 Radio stations (5 AM/12 FM + 8 HD Radio simulcasts) in five markets over four states. In the Carolinas, the Company’s offerings include ESPN Radio (Sports) in Fayetteville and Fort Bragg, North Carolina, and Rejoice FM (Gospel) in Myrtle Beach, South Carolina. In Greensburg/Latrobe, PA, the Company airs Mountain @ 98.7FM + AM910 (Adult Hits). The Company’s Olean Radio Group division is based in Olean, New York, and includes Mountain @ 98.7 (Adult Hits), and V96.7 (Hot AC). Colonial’s Quaker State Broadcasting division is based in Bradford, Pennsylvania, and includes Bob 103.9 (Country), Mountain @ 106.3 (Adult Hits), and a simulcast of V96.7 on 99.3FM (Hot AC). Colonial’s Sports Marketing division offers the opportunity for local businesses to partner with NASCAR, New York Yankees, Pittsburgh Penguins, Penn State Nittany Lions, East Carolina Pirates, Notre Dame Fighting Irish, and numerous high school teams. Colonial’s event marketing opportunities include the Olean Fourth of July Fireworks, the largest in the market; and the Olean Bridal Expo, the oldest and largest bridal fair in the market.

Colonial’s ad agency consulting is performed via Colonial Media Strategies, a full-service ad agency providing services to clients in the medical/dental, power equipment, and home improvement categories, among others. More information is available by going online to