Thursday, July 7, 2016

St. Bonaventure Athletics Announces Partnership with adidas

ST. BONAVENTURE, N.Y. – St. Bonaventure University and adidas have entered into a long-term partnership that makes adidas the official athletic footwear, apparel and accessory supplier of St. Bonaventure's 16 intercollegiate athletics teams.
Bonnies teams will officially begin wearing adidas uniforms and footwear in competition this school year.

"This partnership with adidas is a major step forward for our department," St. Bonaventure Director of Athletics Tim Kenney said. "Our student-athletes deserve the best when they represent St. Bonaventure University in competition. adidas is a worldwide leader in our business and we are proud to partner with them."

"We're excited about the direction of athletics at St. Bonaventure and we'll outfit the Bonnies in our best and most innovative uniforms, footwear and apparel," said Jim Murphy, director of NCAA Sports Marketing at adidas America. "This new all-school deal marks a first for the University and we look forward to partnering with St. Bonaventure Athletics to help elevate the Bonnies sports programs in the Atlantic 10 Conference and across the country."

St. Bonaventure's coaches and staff have started collaboration with adidas staff members to prepare for next season. The men's and women's basketball team uniforms will be unveiled later this summer.
"One of the most exciting things about this partnership is that it will help bring a consistent look to our brand for all of our teams," Kenney said. "We needed to improve in that area and there is no question adidas will do that for us. Also, consolidating our apparel purchases under the adidas umbrella will provide an overall cost savings compared to prior years."

adidas is a global designer, developer and marketer of athletic footwear, apparel and accessories with the mission to make all athletes better. adidas is the official uniform, footwear and apparel provider for more than 100 collegiate programs including Arizona State, Indiana, Kansas, Louisville, Miami, Mississippi State, Nebraska, North Carolina State and Texas A&M. adidas has marketing agreements with the National Basketball Association (NBA), National Football League (NFL), Major League Baseball (MLB) and Major League Soccer (MLS).